
RIO DE JANEIRO · BRAZIL · SINCE 1994
Experience Rio through culture, history & soul.
Experience Rio
through Culture,
History & Soul.
Connecting Cultures, Creating Memories
30+ Years Experience
B2B Travel Partners Welcome
Licensed Bilingual Guides
Afro-Brazilian Woman-Owned
Local DMC — Rio de Janeiro
Private & Bespoke Travel

Proudly owned and operated by an Afro-Brazilian woman.

30+ Years Experience
B2B Travel Partners Welcome
Licensed Bilingual Guides
Afro-Brazilian Woman-Owned
Local DMC — Rio de Janeiro
Private & Bespoke Travel
Curated Experiences
& Ground Services
Discover authentic Rio de Janeiro with Florencios Tours & Travel, your trusted local DMC specializing in Afro-Brazilian heritage tours, private cultural experiences, and seamless ground services for international travelers, groups, and travel partners.
Afroturism and Afro-Brazilian Heritage
Explore Rio’s Little Africa, Afro-Brazilian history, and living cultural heritage through immersive experiences led by knowledgeable local guides.
· Little Africa · History
· Heritage
Private Tours
Discover Rio de Janeiro through personalized private tours featuring iconic landmarks, local culture, hidden gems, and licensed bilingual guides.
· Private Tours · Tailor-Made
· Local Guides
Ground Services & Logistics
Reliable ground services in Rio de Janeiro, including private airport transfers, cruise shore excursions, group transportation, and DMC coordination.
·Transfers ·Transportation
· Group Logistics
Afroturism and Afro-Brazilian Heritage
Explore Rio’s Little Africa, Afro-Brazilian history, and living cultural heritage through immersive experiences led by knowledgeable local guides.
Little Africa · History · Heritage
Private Tours
Discover Rio de Janeiro through personalized private tours featuring iconic landmarks, local culture, hidden gems, and licensed bilingual guides.
Private Tours · Tailor-Made · Local Guides
Ground Services & Logistics
Reliable ground services in Rio de Janeiro, including private airport transfers, cruise shore excursions, group transportation, and DMC coordination.
·Transfers ·Transportation ·Group Logistics
Afroturism and Afro-Brazilian Heritage
Explore Rio’s Little Africa, Afro-Brazilian history, and living cultural heritage through immersive experiences led by knowledgeable local guides.
Little Africa · History · Heritage
Private Tours
Discover Rio de Janeiro through personalized private tours featuring iconic landmarks, local culture, hidden gems, and licensed bilingual guides.
Private Tours · Tailor-Made · Local Guides
Ground Services & Logistics
Reliable ground services in Rio de Janeiro, including private airport transfers, cruise shore excursions, group transportation, and DMC coordination.
·Transfers ·Transportation ·Group Logistics

Curated Travel Programs
Experience Rio de Janeiro beyond the ordinary with our curated private tours and tailor-made travel programs. From iconic landmarks to Afro-Brazilian heritage, local traditions, and hidden gems, we create meaningful cultural journeys with personalized service, local expertise, and authentic connections.

Full Day
Búzios Day Trip from Rio: Catamaran Cruise & Buggy Tour

8 hours
Rio Afro Heritage & Icons | Christ the Redeemer, Selarón Steps, Little Africa & Etnias Mural

3 hours
Private Sailing Experience in Rio de Janeiro | Exclusive Sailboat Charter

Full Day
Rio de Janeiro Private Luxury Catamaran Cruise | Brazilian BBQ & Premium Open Bar

7 hours
Christ the Redeemer & Rio Highlights | Private Tour with Brazilian Lunch

4 hours
Private Sugarloaf Mountain Tour | Full Summit & Rio Coastline
Travel Packages
Explore Brazil with Florencios Tours & Travel. Discover our curated travel packages featuring authentic Afro-Brazilian cultural experiences, iconic Rio de Janeiro attractions, private tours, and personalized itineraries. From cultural immersion to unforgettable group journeys, we connect you with the history, people, and vibrant spirit of Brazil.


10 nights
Rio & Salvador Afro-Brazilian Cultural Tour
10 nights

2 nights
Best of Rio in 2 Days | Private Icons & Scenic Discovery
2 nights

3 nights
Curated 3-Day Private Rio de Janeiro Experience
3 nights

Travel Packages
Explore Brazil with Florencios Tours & Travel. Discover our curated travel packages featuring authentic Afro-Brazilian cultural experiences, iconic Rio de Janeiro attractions, private tours, and personalized itineraries. From cultural immersion to unforgettable group journeys, we connect you with the history, people, and vibrant spirit of Brazil.

10 nights
Rio & Salvador Afro-Brazilian Cultural Tour
10 nights

2 nights
Best of Rio in 2 Days | Private Icons & Scenic Discovery
2 nights
Why Florencios Exists
Florencios Tours & Travel is a Destination Management Company (DMC) based in Rio de Janeiro, creating
meaningful, culturally grounded journeys throughout Brazil.
Rooted in local knowledge and shaped by more than three decades of experience in tourism, we combine cultural expertise, Afro-Brazilian perspective, and professional destination management to design experiences that go beyond sightseeing.
Our mission is to connect travelers with Brazil through authenticity, care, and excellence — celebrating the people, stories, traditions, and communities that make each journey meaningful.
Connecting Cultures, Creating Memories.

What Guides Us
Cultural Curatorship
We thoughtfully select experiences for their authenticity, cultural relevance, and connection to the people and places behind each story
Operational Excellence & Safety
Licensed guides, trusted partners, carefully planned logistics, and attentive coordination are at the core of every experience we deliver
Warm, Personalized Service
We believe hospitality is personal. Every traveler, group, and partner receives attentive, human, and welcoming service from planning to execution
Professional Partnership
We work with travelers, travel advisors, tour operators, and international partners with transparency, responsiveness, and a deep understanding of the destination.
"We are a local boutique company with cultural authority, operational experience, and a genuine commitment to every traveler we welcome."
DAMIANA SILVA — FOUNDER & CEO
Damiana Silva
FOUNDER & CEO
Damiana Silva is the Founder and CEO of Florencios Tours & Travel, a Rio de Janeiro–based Destination Management Company (DMC) specializing in culturally immersive travel experiences and personalized ground services in Brazil.
A licensed professional tour guide and graduate in Tourism & Hospitality, Damiana has more than 30 years of experience welcoming international travelers and connecting them with the history, culture, and everyday life of Rio de Janeiro.
Her work with African American travelers became a defining influence in the development of Florencios and its commitment to presenting Afro-Brazilian history and culture with depth, respect, and authenticity.
Today, she leads Florencios as a boutique DMC, combining cultural expertise, strong local operations, and personalized service for individual travelers, private groups, travel advisors, and tour operators.
Proudly owned and operated by an Afro-Brazilian woman.
30+
Years in Tourism
B2B
Trade Ready
RIO
Based & Local
What Travelers Say
Posted on Tripadvisor![]()
Marian DVerified
“ The ladies that brought the rain to Rio.” We could not have seen this beautiful city without Florencios Tours!Posted on Tripadvisor![]()
Gabriela RVerified
For those hesitant No matter the words I choose to use for this review, it will be an incredible understatement to the profound impact it has left on me. Gabriella who was our tour guide is absolutely incredible and was able to help us navigate very sensitive and difficult subject matter while showing us the beautiful resilience of the people built who built the incredible city (from buildings to the vibrant Brasilian culture) that we now know and love. There is so much about this history that is not taught anywhere in the world and you can only truly experience it through excursions like this. Black history is world history and it is the history of human kind. If you are reading this review and hesitant about booking – book it, as long as you do so with an open mind and open heart. It will change you, like it did for me. You might also leave with new heroes and names you did not know before this tour and you will never be able to forget after. Thank you Gabriella for this incredible experience. You are incredibly talented and I’m so grateful for your perspective. You truly embodied the spirit of Sankofa, showing us the past and empowering us to take the lessons into the future. This will sit in my heart for the rest of my life.Posted on Tripadvisor![]()
pas londonVerified
An Afro-Brazilian journey in Rio Today I experienced an unforgettable tour of Little Africa in Rio de Janeiro with our guide, Rafael. I left my hotel in Copacabana knowing that the area in which I was staying represented only a small fraction of the life, history and experiences that make up Rio. Rafael took us on a journey through the history of Africans who were brought involuntarily to Brazil — a journey marked by blood, sweat, resilience, resistance and survival. Through the streets of Little Africa, we began to understand how generations of Africans, despite unimaginable obstacles, shaped the culture, identity and soul of Brazil and became part of what we now recognise as Afro-Brazilian history. The story was honest, powerful and deeply moving. Hearing it told by an Afro-Brazilian guide gave the experience an additional depth and authenticity. Rafael did not simply explain dates and historical events; he connected us to the people, their struggles, their achievements and the legacy they left behind. It made me reflect on how easy it is as a visitor to experience the beauty of Rio without fully understanding the history beneath its streets. Little Africa is not simply somewhere to visit. It is somewhere to listen, learn, reflect and remember. Thank you, Rafael, for sharing this history with such knowledge, passion and humanity. This was much more than a tour — it was an education and an experience I will carry with me long after leaving Rio.Posted on Tripadvisor![]()
Cynthia GillespieVerified
Unforgettable Experience with Florencios Tours! My friends and I booked Florencios Tours for our trip to Rio de Janeiro, and it was one of the best decisions we made. We wanted a balance between the major tourist attractions and a deeper dive into the Afro‑Brazilian cultural history of Rio — and Florencios Tours delivered this perfectly.A huge thank‑you to Damanica and our amazing tour guide, Gabrielle, who were both incredibly knowledgeable, warm, and attentive. They listened to our interests and crafted a day that felt personal, meaningful, and beautifully paced.From iconic landmarks to powerful cultural sites, every stop was intentional and enriched with stories that helped us understand Rio beyond the surface. We left feeling connected, inspired, and grateful for the experience.Highly recommended for anyone seeking a tour that goes beyond the typical itinerary and truly honors the client!Posted on Tripadvisor![]()
Eliza626Verified
Memorable Adventure We arrived in Rio on July 2 for a four day stay before going to São Paulo. So it was important for us to have a structured tour so we could get the most out of our visit. Gabriella our very knowledgeable and caring tour guide met us in the airport and escorted us to our van where Paulo our driver was waiting. There were five people in our group and they took great care of us. They took us to our hotel in Copacabana where we checked in and came back down to go on a sunset tour of Sugar Loaf mountain. After we went to the Ginga Show which wasn’t that far from our hotel. The Gabriela explained our itinerary for the next few days which included some of the closures for the July 5 FIFA Brazil vs Norway. The next morning we visited Christ the Redeemer Statue and Gabriela made certain that accommodations were made for me since I have issues with my knee. We took the train up to the statue which was amazing!! After we went to lunch at a steak house where the food was phenomenal. We visited the Samba School which I personally loved and we did a walking tour of Little Africa. Gabriella explained in detail what we were looking at and the history behind it. We were a group of educators from New York City so we had an eagerness to learn as much as possible to bring back to our schools and classrooms. The museums she took us to were very deep in revealing the AfroBrazilian experience in ways that we did not know. The murals, favelas, and mansions, and people we experienced along the way will require another trip. Of all the places I’ve been, Brazil 🇧🇷 Rio is the most memorable. We will be back!Posted on Tripadvisor![]()
Cruiser59305256980Verified
Little Africa Tour If you’re ever in Rio, please book this tour. Our tour guide carol was absolutely amazing!!! She’s very knowledgeable, organized and has such a sweet spirit. We learned so much about the history of Brasil and Carol also shared a little bit about her own personal background. Whenever I’m in Rio, I will definitely book again with her. Please ask for Carol when you book. Thank you again, Carol and team for putting together such an amazing tour.Posted on Tripadvisor![]()
twinklesvaVerified
Phenomenal history and culture tour! This is a wonderful, must do tour while in Rio!! Our stops at museums, important statues, the famous ethnicities wall and Pedra do Sal are experiences that our group will always remember! Ana Julia was an expert and exceptional tour guide. She is a passionate ambassador for Brazil and Rio! She offered tremendous insight that helped us to better appreciate the rich culture, diversity, fantastic experiences that Rio has to offer today. We asked a lot of questions about the history and struggles, similar to the US, both past and present. The tour company, Florencios Tour, was easy to reach via WhatsApp, provided us with timely information regarding how to meet our guide. We appreciated the timely pickup, drop off and safe ride with the professional limo driver.Posted on Tripadvisor![]()
catherine cVerified
Good Time The tour was the highlight of my tripPosted on Tripadvisor![]()
Dr. LisaVerified
This is the tour you came to Rio for Our group of 18 friends and family arrived in Rio as part of the Dave Koz Cruise. My mother discovered Florencios Tours & Travels and connected directly with the owner, Damiana. As fate would have it, she didn't just book us a tour — she introduced Damiana to the entire Dave Koz Cruise community. We were the first cruise ship group to receive the full Florencios experience. We would not be the last. Several dozen other Dave Koz cruisers followed. Way to go, Mom. By the time we confirmed our booking, Damiana felt less like a tour company owner and more like a friend my mom had known for years. That kind of warmth sets a tone — and it carried into every single moment of the day. Our guide was Larissa, with Lucas alongside her to help navigate the group. Larissa is extraordinary. She is energetic, deeply knowledgeable, and genuinely passionate about what she does. She didn't just show us places — she told us their stories. From the excavated auction site to the museum, she kept our group engaged with thoughtful questions and a command of Black African history, culture, and celebration that made everything feel alive and meaningful. Then came the carnival site — and Julia. To experience carnival from the inside of the process is something most cruisers never get to do. Our group tried on costumes, danced, and played instruments alongside actual carnival artists. Not as observers. As participants. The kind of moment you cannot manufacture and cannot forget. If you are looking for a tour that centers the Black African diaspora experience — its history, its traditions, its joy — with intelligence, intention, and heart, this is it. Not a footnote. Not a detour. The main event. Damiana, Larissa, Lucas, and Julia: thank you for making Rio unforgettable in all the right ways. This is exactly the kind of experience that stays with you long after the ship has sailed.

Frequently Asked Questions
About Florencios Tours & Travel
- Who is Florencios Tours & Travel?
Florencios Tours & Travel is a boutique destination management company based in Rio de Janeiro, Brazil. Founded by tourism professional Damiana Silva, who has more than 30 years of experience in incoming tourism, we create private tours, Afro-Brazilian cultural experiences, ground services, and tailor-made programs for individual travelers, private groups, and international travel partners.
- What makes Florencios different from other tour companies?
We combine local expertise, cultural sensitivity and careful operational planning. Our guests receive personalized attention, curated experiences, and reliable support from a local team that understands both Rio de Janeiro and international travelers’ needs. Our purpose is expressed in our promise: Connecting Cultures. Creating Memories.
- What is an Afro-Brazilian cultural experience?
It is an experience that introduces travelers to the people, places, stories and traditions that have shaped Brazil’s African heritage and contemporary identity. Depending on the itinerary, it may include historical sites, community narratives, music, gastronomy, art, and living cultural traditions. Our approach is respectful, educational, and connected to local voices.
- Is Florencios Tours & Travel a licensed tourism company?
Florencios Tours & Travel is a legally established Brazilian tourism company and a member of ABAV/RJ, the Brazilian Association of Travel Agencies in Rio de Janeiro. Our services are delivered with qualified tourism professionals and licensed bilingual guides whenever required.
Destinations, Tours & Experiences
- Where does Florencios operate?
Our principal destinations are Rio de Janeiro and Salvador, where we arrange cultural experiences, private transportation, licensed guides, and ground services. Multi-destination programs and services in other Brazilian destinations may also be arranged upon request and operational confirmation.
- Are your tours private or shared?
Most Florencios experiences are private and designed for the traveler or group that booked them. Selected experiences may be offered as shared tours on specific dates. The tour page or proposal will always indicate whether the service is private or shared.
- What types of tours and experiences do you offer?
We offer Afro-Brazilian heritage experiences, Rio’s iconic attractions, cultural and community-based tours, Carnival and samba experiences, culinary activities, boat & yacht Experiences, private city tours, shore excursions, airport transfers, and tailor-made programs. Availability and inclusions vary according to the selected experience.
- Can you create a personalized itinerary?
Yes. We design personalized itineraries according to your travel dates, group profile, interests, preferred pace, mobility needs, and budget range. Customized services may include transportation, licensed bilingual guides, attractions, meals, cultural activities, and operational coordination.
Comfort, Accessibility & Special Requests
- Are your experiences suitable for families, seniors and travelers with limited mobility?
Many of our experiences can be adapted for different ages and mobility levels. Because accessibility varies by route, attraction and vehicle, please tell us about any mobility requirements before booking. Our team will recommend the most suitable pace, transportation and itinerary, subject to local conditions and supplier confirmation.
- In which languages can tours be arranged?
Tours can be arranged in English, Portuguese and Spanish, subject to guide availability. Other languages may be requested and will be confirmed individually.
- Do your tours include hotel pick-up and drop-off?
Yes. Most Florencios experiences include round-trip transportation with pick-up and drop-off at hotels located within the designated service area. Only selected experiences, such as certain Little Africa and Favela tours, may also be available with a designated meeting-point option. The exact transportation arrangements will always be clearly stated on the product page, proposal or booking confirmation.
- Can you accommodate dietary restrictions and special requests?
Yes. We can request vegetarian, vegan, and other dietary alternatives, as well as support for celebrations and special occasions. Please inform us in advance about allergies, medical dietary restrictions or other essential requirements. All requests remain subject to confirmation by the relevant restaurant or supplier.
Group Travel & B2B Partnerships
- Does Florencios organize services for private and international groups?
Yes. We coordinate cultural programs and ground services for leisure groups, affinity groups, educational and cultural organizations, corporate travelers, and other international groups. Services may include private transportation, licensed bilingual guides, attractions, meals, airport assistance, and on-site coordination.
- Do you work with travel advisors, agencies and tour operators?
Yes. Florencios acts as a reliable local DMC partner for travel advisors, agencies, and tour operators seeking ground services and curated experiences in Rio de Janeiro and Salvador. We can support both individual travelers and group operations.
- Do you provide B2B net rates and white-label support?
B2B net rates may be provided to qualified travel partners according to the services, travel dates, and group size. White-label operational support may also be arranged when agreed in advance. Commercial conditions are confirmed in each proposal.
- Do you offer special rates for groups?
We prepare customized group quotations based on the number of travelers, travel dates, itinerary, transportation requirements, and included services. Because every operation is different, group rates, complimentary places, and commercial conditions are evaluated individually rather than applied as automatic discounts.
Cruise Shore Excursions
- Do you offer private shore excursions in Rio de Janeiro?
Yes. We arrange private shore excursions designed around the ship’s scheduled arrival and departure times. Options may include Rio’s main landmarks, Afro-Brazilian heritage, cultural neighborhoods, and personalized combinations, depending on the time available.
- Where will I meet my guide at the Rio cruise terminal?
Your Florencios guide will be waiting for you outside Rio de Janeiro Port – Terminal 4, holding a clearly visible personalized welcome sign.
After leaving the terminal, please look for the Florencios representative displaying the sign with your name or group name. An example of the welcome sign will be send by email and WhatsApp to help you recognize our team easily.
- How do you plan shore excursions around the ship’s schedule?
We design the itinerary according to the ship’s published schedule, local traffic conditions, attraction hours, and a prudent return margin. Guests must provide accurate ship details and promptly inform us of any schedule changes.
- What happens if the ship arrives late or changes its itinerary?
Please contact us as soon as the cruise line announces a change. We will assess whether the service can be adjusted, rescheduled or partially operated. Any refund or additional cost will depend on the booking conditions and the policies of the suppliers involved.
Booking, Prices & Payments
- How do I request a tour or customized proposal?
You can contact us through our website, WhatsApp or email and complete our Travel Plan Form. To prepare the most suitable proposal, we will ask for details such as your travel dates, number of guests, accommodation area, interests, transportation requirements, mobility or dietary needs, and approximate budget.
- How far in advance should I book?
We recommend booking as early as possible, especially for private groups, cruise dates, Carnival, holidays and high-demand periods. Last-minute requests are welcome, but all services remain subject to guide, vehicle, attraction and supplier availability.
- When is my reservation considered confirmed?
A service is confirmed only after Florencios has issued written confirmation and any required payment or deposit has been received. A proposal, preliminary itinerary or availability inquiry does not by itself guarantee a reservation.
- How are prices and payment conditions determined?
Prices are based on the travel date, number of guests, itinerary, service duration, transportation, guide requirements, tickets, meals and other inclusions. Payment methods, currency, deadlines, and installment conditions will be stated in the proposal or booking page. Prices may change before confirmation due to availability, exchange-rate movements or supplier updates.
Changes, Cancellations & Travel Essentials
- What is your cancellation and refund policy?
Cancellation conditions vary by product, group agreement and supplier. The applicable deadlines, refund terms and any non-refundable items will be presented before payment and included in the booking confirmation. Customized groups and services involving advance supplier payments may have specific conditions.
- Can I change my booking after confirmation?
We will do our best to accommodate requested changes. Adjustments are subject to availability and may result in price differences, supplier fees, or revised cancellation conditions. No change is considered confirmed until it has been accepted in writing by Florencios.
- What happens if it rains or an attraction changes its operation?
Tours normally operate in light or moderate rain when conditions are safe. If weather, traffic, closures, or supplier changes affect the itinerary, our team will evaluate the safest practical alternative. Substitutions, rescheduling and refunds depend on the circumstances and the conditions of the booked service.
- How does Florencios support guest safety and day-of-tour assistance?
We work with experienced tourism professionals, licensed guides, and vetted transportation providers. Before the service, guests receive the confirmed meeting or pick-up details and relevant operational instructions. If assistance is needed on the day, the Florencios team can be contacted through the support details provided with the booking.

Still Have Questions?
Our local team is ready to help you plan a meaningful, comfortable, and personalized experience in Brazil.
WhatsApp: +55 21 97514-4771 | Website: www.florenciostour.com
Connecting Cultures. Creating Memories.
Ready to plan your Brazil experience?
Tell us where you want to go, how you like to travel, and what matters most to you. We’ll help design the experience.